What Is SEO?
Search engine optimization (SEO) is the practice of increasing your website’s organic traffic and rating on search engines such as Google, Bing, and others.
This involves developing high-quality content, monitoring your site’s technical health, acquiring connections from other sites, maintaining your site’s local search visibility, etc.
How Do Search Engines Work?
Search engines such as Google utilize highly sophisticated methods or algorithms to organize and rank material. Numerous ranking elements are used by algorithms when determining a page’s position.
Search engines ingest digital information and arrange it on results pages. The final objective is to satisfy searchers by providing them with the relevant content they are searching for.
Keyword Research
A significant component of this is adding keywords to your website copy. Keywords are words or phrases that people enter into search engines while searching.
Your page’s keywords should be relevant to your company and preferably have high search traffic.
Remember that utilizing a keyword repeatedly is an obsolete technique that will not help you rank on Google. Instead, utilize keyword research to identify opportunities to create content. These targeting pieces of content should be well written and focused on what the intended user is searching for.
How Does Google Work?
Typically, the main objective of an SEO plan is to rank highly on Google.
Google uses the following steps to discover and rank content:
Crawling:
Google utilizes “bots” to cruise the web and search for new or updated content. A page must have links going to it for Google to discover it. The greater the number of links to a website, the simpler it is for Google to discover that page.
Indexing:
Google then examines the URLs discovered by the bots to determine what the website is about. Google will evaluate text, photos, and other media items. It then keeps this data in its Google Index (or its database).
Serving:
Once Google has evaluated URLs, it decides which sites are most relevant to users’ search queries and arranges them appropriately in the SERPs.
Google Algorithm
The Google search algorithm refers to Google’s internal procedure for ranking material. When determining rankings, a variety of elements are considered.
Based on Google’s recommendations, here are a few things to consider while optimizing your site:
Intent:
Does your material address your users’ inquiries or provide them with the information they seek? Language, freshness, and synonyms are distinguishing factors here.
Relevance:
Once Google’s algorithm has determined that your material matches the search intent of the query, it will examine the Google Index to determine where your content sits in terms of relevance. Here, on-page SEO is vital. You will likely rank better in the SERPs if you supply searchers with the most understandable and relevant information.
Quality:
Yes, it may seem that material with strong search intent and relevance is already of high quality. However, quality is a component of Google’s algorithm. Many refer to this evaluation as E-A-T, which stands for expertise, authority, and trustworthiness.
Why Is SEO Important?
SEO is essential since it increases your company’s online presence.
Paid advertising and social media can assist with exposure, but the beauty of SEO is that once implemented, it can continue to generate organic visitors over time.
If you publish high-quality pages that answer a user’s query, they may rank at the top of search engine results pages (SERPs). Therefore, SEO generates “free” website traffic. This is a wonderful location for searchers to get acquainted with your website and ultimately become a paying customer.
At Momentum360, our SEO campaigns are built based on business goal oriented keyword research and targeting. Contact our Digital Marketing agency in London today for a free 30-minute strategy session to find out how your business can leverage SEO to bring more conversions, encourage sales and get you more leads!