GOOGLE ADS
At Momentum360 we provide Google Ads management services to businesses looking for predictable, reliable lead generation.
With our team’s experience and expertise, we are able to create campaigns that are highly targeted and effective, resulting in a high ROI for our clients. We take the time to understand your business and your goals, and then craft a customized plan that will deliver results. Our ad campaigns turn potential customers into quality leads who are ready to buy your products or services. We then track the results of the ads and make adjustments as necessary to improve lead quality.
We also provide ongoing support, advice and reporting so you can be confident that your campaigns are always performing at their best. If you’re looking for a Digital Marketing Agency that can help you generate leads effectively and efficiently, contact us today to book your free 30 minute digital marketing strategy session.
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FREQUENTLY
ASKED QUESTIONS
What is Google Ads?
Google Ads is a web-based advertising service in which you can place an ad before your target audience Google searches for specific keywords. It uses the Pay Per Click (PPC) system, and you pay only when the user clicks a link. With Google Ads, it is possible to target the ad depending on the keywords, location, and other characteristics, which makes quite an effective tool for reaching potential customers.
How Can Google Ads Help You Advance Your Business Goals?
Google Ads enhances visibility, traffic, and leads, helping you achieve your business objectives. You can select the target demographic and tangibly measure the outcomes to determine effectiveness. As an easily customizable, intent-driven platform, Google ads are an effective tool for attaining your business goals.
How Much Should I Spend on Google Ads?
The best budget to spend on Google Ads depends on factors such as business objectives, the level of competition in the industry, and the cost per keyword. One can begin by setting a small budget and expanding it as the results come in. Continuously track and review your budget regarding what you are getting back or ROI from your campaigns.
How Long Do Google Ads Take to Work?
Google Ads can quickly funnel traffic to your website after launching the campaign, but it usually takes 24-48 hours to review and approve the ad. From the ad campaign launch, it only takes a few days to get the first data. Creating an evergreen campaign optimized for the best possible performance and ROI for businesses with thousands of keywords can take up to a year. It may take time and effort to fine-tune your campaign and get the best returns, but it is well worth it.
How Do You Measure the Success of a Google Ads Campaign?
The success of a Google Ads campaign is measured using various metrics, including:
- Click-Through Rate (CTR): The percentage of users who clicked on your ad after seeing it.
- Conversion Rate: The percentage of users who completed a desired action, such as purchasing or filling out a form.
- Cost Per Click (CPC): The average cost paid for each click on your ad.
- Return on Ad Spend (ROAS): The revenue generated for every ad dollar spent.
- Quality Score: A measure of the relevance and quality of your ads and landing pages.
Regular analysis and reporting help to understand what’s working and needs improvement.
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