Your brand is more than just a logo.
Branding is one of the most valuable elements in a business, as it demonstrates what the brand owner is able to offer in the marketplace. Your brand represents that a product or service you offer has certain qualities or characteristics that make it special or unique. A successful brand creates value in the mind of the consumer and will set you apart from your competitors.
Where two products may resemble each other, but one of the products has no associated branding, people may often select the more expensive branded product on the basis of the quality of the branding or the reputation of the brand owner.
Professional logo development and brand execution is an essential part of a successful business. The branding that comes out of this portion of development will be used on all future marketing materials from web, to print to signage. This is time well spent.