DIGITAL MARKETING
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When starting a small business, it's easy to roll up your sleeves and do everything yourself, including accounting and advertising. The first step many entrepreneurs take is DIY digital marketing, cheap tools, fast tutorials, and a gut feeling to spread the word about themselves. In the short run, this strategy can yield modest returns. The online world is changing rapidly,…

Google Ads is one of the most effective platforms for advertising and targeting your intended audience online. Millions of searches occur each second, which explains why businesses rush to the platform to gain visibility and traffic. Nevertheless, Google Ads, although promising, can quickly become a financial drain unless managed properly. Most businesses unknowingly commit certain preventable Google Ads mistakes, silently…