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Colour is one of the essential elements that can affect the consumer and their behaviour without realizing it. Colour in the marketing context can trigger certain emotions and brand associations or even lead to a purchase. Businesses must learn about colour psychology as it helps them to engage the client's emotions. For instance, red reflects urgency and excitement, which is…

Have you ever noticed that there are certain brands you inherently trust and are loyal to?You’re not alone. You’ll find that many people stay loyal to certain brands for years and even advocate for them. Consider iPhone users who swear they’ll never switch back to Android phones or people who prefer a specific toothpaste brand and would not even try…